Is your website a market stall or a high street store?March 11, 2011
A market stall is very much about making the best of what you have. Make sure the stock is clearly displayed so you can sell it. There is usually very little time spent on the overall look of the stall since at the end of the day it has to be taken down again.
While a high street retailer has a permanent presence where changes made today will provide benefit in the future. There is the potential to really tailor the experience customers have so they want to come back.
So, do you want your website to be a market stall, stack’em high and sell’em cheap or high street store where customers want to and enjoy coming back again and again?