Getting past the idea

October 12, 2010

I work in a very creative environment where we are exposed to a lot of new ideas and have the ability to talk to some very bright people.  This means the lunchtime conversation is sometimes about possible business ideas that could make millions.

The thing is, usually that’s the end of it, just a chat over lunch.  We all go back to our day job and continue doing what we are paid by somebody else to do.

The enthusiasm and flow of ideas at lunch is parked, maybe to be revisited tomorrow, maybe to never surface again.

In any pub on any night there are thousands of ideas floating around as people talk about sport, politics, business, and entertainment.

Ideas are easy – execution is hard.

There are lots of ideas to make money, improve lives, have more fun, make the world a better place: what we are missing is the execution piece.  The world appears to be missing the great entrepreneurial spirit of getting on and giving it a go.

This was brought home to me when I saw the following video of Seth Godin presenting at Gel (but hosted on ted.com) http://www.ted.com/talks/lang/eng/seth_godin_this_is_broken_1.html

The 1st comment from Ari Melman is supportive, thinks it’s a great idea but then when called out on doing something about it he retreats.  You only have to read the 1st 3 comments to see this.

So, Ari is happy to do the water cooler discussion about the potential, but isn’t willing to start the march to make a difference.

I’m not trying to pick on Ari (no idea who is it), but as an example we’re all great at saying somebody should fix that, but take no responsibility or action ourselves.

Ideas are easy – execution is hard.

If you want to make a difference and feel good just start and don’t stop when you have a new idea. Get the ball rolling and see where it ends up.

Begin that new hobby, read that book you got last Christmas, start a new business, talk to your neighbour that you have lived next to for 5 years and still don’t know their name.  Magic happens when you do things.  It leaves our heads and becomes part of our lives.

That’s how I ended up making new friends and learning new skills.  I just started and didn’t stop.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: